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The Farmer’s Competitor

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

2 The Farmer's Competitor

Now – let’s get a better understanding of who I am. You see I am not a Farmer or Producer, however I do come from the Riverina in South West New South Wales, Australia, so many of my friends & associates are off the land and I am reasonably well aware of the challenges the land has for Farmers & Producers and more importantly what affect corporate business (Supermarket Chains) has on their ability to reach the consumer

I am essentially a consumer – the very person you need to interact with to gain/improve your business.

Some observations from my background and employment history in marketing

1. I cannot understand the lack of cross selling or joint selling of Farmers/Producers products especially at Farmers’ Markets where we know consumers with similar ideals are in attendance. (I infrequently attend the local Farmers market in Kiama NSW and unfortunately, for the majority of stallholders, we do not know who is attending or the products they are bringing with them so it is hit & miss unless you create a separate relationship with them individually)
Todays technology can be set up to group by location – maintaining your individuality – and it is all free
Bookmark us to see upcoming post  ” Why is Linking better for us”

2. Retail Shopping Centre chains have a Marketing goal to promote their involvement in sustainable farming practices even though it represents a small percentage of the products they have on their shelves, but is available to order. A great percentage of their products are from Industrial farming suppliers under the Retail Outlets product umbrella and available immediately. We all know these products are not as nutritious as products from sustainable food suppliers however they utilise their strengths well – Price & Availability

We will be reviewing their strengths and the opportunities our Farmers & Producers have to counteract their strengths in future posts

Bookmark our page to access future post
Why is Linking better for us
Why is sustainable farming better for us than Industrial farming methods

 

 

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations
Bridgette O'connor
Sustainable food lady
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Rural Support

SOURCED CLUB

Supporting our rural communities

Rural Support Network

Building resilience and supporting alternate income sources.

Australia is famously a land of ‘droughts and flooding rains’

Cyclones and drought kills livestock and crops, while floods and fire sweep through the land destroying everything in their path. Australia’s iconic harsh environment has been a battle ground for our nations farmers for thousands of years.

The economic impact of these events on agricultural and pastoral productivity can be immense while the follow through onto rural communities from the local hairdressers to the general store can be devastating. It is a credit to the ongoing resilience and determination of the rural families, that they survive all manner of harsh conditions.

In today’s technological era we as a nation need to look at ways we can support our rural communities to maintain balance and limit the need of charitable donation drives that come on occasions too late or take a toll on farmers pride. Citizens who care for the wellbeing of our rural families can support additional incomes coming into the home or even encourage younger family members to branch out in another field yet stay on the land to help their family work the farm.

Let’s bridge the communication gap between the city and the country in a place that’s not completely controlled by mainstream media to alert the country that help is need.

Supporting resilient rural communities, families on Sourced Club can promote either products or services from other industries. Creating an opportunity to bring in additional income and allowing for family members to branch out in their prospective field while living on the land.

While Sourced Club is primarily traceability for our food system. We have provided an additional service for our farmer / primary producer profiles in the Rural Support Network. This network is showcased on the farmers profile and allows consumers to search via industry tags and purchase direct from a rural family.

Charities

Country womens association 

Rotary 

Rural Adversity Mental Health

If you or anyone you know needs help:

Coles raises over $7.1 million for CWA drought appeal

Coles $1 for $1 drought appeal

Supporting Aussie Farmers – Drought Appeal
Coles will match every dollar our customers donate to the Country Women?s Association Drought Appeal.
All funds raised will be provided to the Country Women?s Association (through its state and territory organisations) to provide support to drought-affected families to help cover household expenses such as school expenses and food, medical, electricity and water bills

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations
Bridgette O'connor
Sustainable food lady

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The Farmer’s Competitor

SOURCED CLUB Supporting rural communities to caretake our Land & Water 2 The Farmer’s Competitor Now – let’s get a better understanding of who I

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