Sourced Club Market Hub

Sourced Club's Market Hub

Maximise your Reach

Turn your Business Partners - Suppliers, Stockists, Markets & Stallholders, Distributers, Retail Outlets even Consumers
into your Market Hub increasing your reach to consumers

WHY?

It's logical. Supermarkets, Green Grocers and Convenience Stores have all their stock on display.
They know the best opportunity for more sales is impulse buying from potential consumers who are already shopping.

On-line is exactly the same, however the on-line platforms takes the opportunity to increase their profits, creating algorithms to isolate you -
controlling your reach to consumers unless you pay them for the access.

To move forward we have to have a change in mindset
Other producers, manufacturers and farmers markets ARE NOT the competition - Supermarket outlets who promote industrial farming ARE
So stop keeping your connection with other like minded producers, manufacturers and markets are secret.
A post to help promote others to your followers is admirable but posts are destined for history - you need to have it front of mind - accessible

The Food Community has a great advantage to maximize the potential of like minded shoppers for food with their Business Partners

Let me explain

Say for example I have a beef cattle business and have 30 regulars who follow us and purchase from us - that's 30 followers

What if I utilised a production facility for my business who also deals with another 15 meat producers - that's another 16 followers
& I also attend 3 markets a week who have an average of 30 stallholders - that's another 93 followers
& I have products for sale in 4 local shops (stockists) who have an average 50 customers a week - that's another 200 followers

Now our 30 followers has increased to 339 without considering the flow on effect from their friends

Read on to see how to maximize your Links

HOW can I take advantage

Potential customers at Markets, Stockists, Suppliers, Distributors, Retail Outlets and those talking to your customers will shop around if the information is available and current at the time of their shopping.

So let's look at how to re-organize your digital presence to increase your reach - in a Market Hub.

It needs to be:

1. An introduction for individuals and the business letting consumers know who you are, your story and the products you produce.

2. The information needs to be on a standard, User Friendly display with information for potential new customers to obtain their trust in meeting their expectation. So lets consider where we are from, our business practices in caring for the land & environment, one click links to our digital presence (websites &/or Social media) and our business partners, their relationship with us and links to their business.

3. Listing to be one platform to ensure we minimize duplication and enable further expansion of reach creating a Maxi Hub with cross overs of personal Hubs of Like Minded participants

4. Listings on the Platform and Public searches has to be free to ensure it is accessible to all

4. Clinches the deal - The Listing is forever free

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