Now – let’s get a better understanding of who I am. You see I am not a Farmer or Producer, however I do come from the Riverina in South West New South Wales, Australia, so many of my friends & associates are off the land and I am reasonably well aware of the challenges the land has for Farmers & Producers and more importantly what affect corporate business (Supermarket Chains) has on their ability to reach the consumer

I am essentially a consumer – the very person you need to interact with to gain/improve your business.

Some observations from my background and employment history in marketing

1. I cannot understand the lack of cross selling or joint selling of Farmers/Producers products especially at Farmers’ Markets where we know consumers with similar ideals are in attendance. (I infrequently attend the local Farmers market in Kiama NSW and unfortunately, for the majority of stallholders, we do not know who is attending or the products they are bringing with them so it is hit & miss unless you create a separate relationship with them individually)
Todays technology can be set up to group by location – maintaining your individuality – and it is all free
Bookmark us to see upcoming post  ” Why is Linking better for us”

2. Retail Shopping Centre chains have a Marketing goal to promote their involvement in sustainable farming practices even though it represents a small percentage of the products they have on their shelves, but is available to order. A great percentage of their products are from Industrial farming suppliers under the Retail Outlets product umbrella and available immediately. We all know these products are not as nutritious as products from sustainable food suppliers however they utilise their strengths well – Price & Availability

We will be reviewing their strengths and the opportunities our Farmers & Producers have to counteract their strengths in future posts

Bookmark our page to access future post
Why is Linking better for us
Why is sustainable farming better for us than Industrial farming methods