From Paddock to Plate

The Sourced Club Mission

A sustainable food system starts with the knowledge of the source of our food and what is in it. Empowering consumers to purchase in line with their ethics and local community.

Australia is famously a land of ‘droughts and flooding rains’

The diversity of our food system allows me to connect and support the paddock to plate structure from our farmers through the distribution channel to our retailers and dining venues. I campaign to consumers on every level from business owners and organizations that purchase from the wholesale market to our end consumers. Always consider the source of your purchase and the impact it has on our future. 

I am passionate about giving recognition back to our farmers and bridging the gap in our food experience not only through technology and education but through events. Encouraging communities to reconnect to the life source that is our food system.

In my efforts to promote sustainability. I advocate for knowledge and a food system of integrity.  When people stand behind their opinions and actions, our community is more accountable.

My Connection to this field is I was brought up in a farming family from the Riverina in NSW. My grandparents and immediate relatives are farmers, in our home we are chefs and restaurant owners, we had small local catering businesses to large licensed clubs. In my early adult life I saw the relationships behind the likes of international grocery giant Unilever and our supermarket leaders, right through to the distributors for our convenience stores. I know the logistics of our food system and I know the people.  Unlike others in this space I’m not here to say this is what everyone should eat or cut out. I’m here to encourage business owners to showcase and promote your food story connection allowing consumers will find you. 

Today's consumer cares about transparency
and ethics in business.

Food sustainability for very good reason is a hot topic at the moment. Our population is increasing and our resources and the health of our environment is in decline. Sustainability defined by the Brundtland Commission as

“Meeting today’s needs without compromising the ability of future generations to meet their needs”

When we purchase with knowledge and purpose we can make a difference

A sustainable food system is crucial. Unfortunately anything of such importance to our survival will always be controversial. The conversations around our food industry problems is usually fuelled by personal greed and a business bottom line. Likewise we also contend with agenda pushing sideline food critics jumping into the debate. Telling people what not to eat, yet do not think of the origin and sustainability of their own choice.

” An apple can be just as bad for your body, the environment and your economy if you do not know its source and what was used to produce it.”

I don’t pretend to know the answers to our food system troubles but what I do know is that knowledge is power, giving consumers a transparent look into the food system they support when they shop and dine is a great place to start.

Together we can put value into businesses that are in line with our ethics and local community and together we can ensure that the businesses that are not up to our standards are the ones that fall.

I advocate for knowledge and a food system of integrity.When people stand behind their produce and actions, our community is more accountable.

The Sourced Club platform was created to help advance my mission. The objective was to construct a platform that was both user friendly and affordable. I wanted to ensure that all businesses are able to access the technology to inform their customers what they are eating. Realistically should we actually be eating anywhere they won’t tell us what’s in our food and where it’s from?

The platform’s purpose is to give a digital presence to all businesses in our food community, to connect and empower you to express your business and its place in our food system.

We want people to use sourced club to promote their business and the food community they work with, but not at the expense of the well-being of others or the integrity of our community.

People will only build community on Sourced Club if they feel safe. We encourage you to communicate what matters to you in both your business network choices and practice standards. We for see no circumstances that our platform will add a public or members review arena, therefore eliminating trolls and false attacks from competitors. 

The Sourced Club Mission

Sourced club is about integrity of our food story, all businesses should feel safe to promote their business and network allowing consumers to find them without having to justify their existence to people with an agenda against.
Bridgette O'connor
Sustainable food lady

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